Thursday, August 16, 2012

Nike's Gold Digging Shirt

There it is.  The controversy-causing shirt by Nike.  Only for women.  All in the Olympic spirit, right?

On the slim chance you are not aware, a gold digger is a term for a woman who searches for a man solely for the amount of money he is worth.

Some are calling the above shirt crass, classless, out of touch, clueless, degrading, sexist, etc.

I have two words for it:  marketing genius.  What?  Yep, that's right, marketing genius.  OK, maybe genius is a bit much.  Happy accident anyone?  I tend to believe that it had to be intentional.  A company as successful and savvy as Nike surely has someone, somewhere in the decision making process that knows what gold digging means in broader terms.

Whether intentional or not, this shirt has garnered more reaction than anything Nike has put out in years.  Carried by many major retailers, sales have been brisk.

This only gets attention because it's Nike.  I have these shirts made and I sell maybe two and nobody cares.

Much ado about nothing in my opinion.  If you like the shirt, buy it.  If you don't, don't.  Simple.

1 comment:

  1. I agree that shirt is getting a ton of attention because of who produces it.