VenuesIn a town with a population of about 100,000 we have at least 20 venues that have live music on a regular basis, probably more. I don't know all of them because some I don't care for the music they feature. To be fair, there are a few that do a good job of promoting shows, but there are far too many who don't. If you're a regular at said venue, then you know what's going on, otherwise it's a crap shoot.
A newer venue has artists every weekend. Their website makes no mention of shows. I was in the other day for lunch and was asking for details from the waitress. I mentioned the poor website and she said they were working on it but to check Facebook because it's all there. Checked Facebook, clicked on upcoming events, nothing. There was one post that indicated live music on Friday and Saturday with the names of the artists. ONE POST. They don't have a Twitter account.
Another venue, which is predominately a restaurant, has a pretty cool outdoor music vibe.Their Twitter account is nothing but food pics (which is ok, but who is playing?) The website has no mention of who is playing.
Surely at some point a venue has a bartender or a server who has been around long enough to have gained trust. Pay them some extra money to promote on social media. They're probably already active there anyway.
Or maybe there is a market for social media managers on a small scale, I don't know. But do something.
This is much less of an issue. Most artists today promote themselves through social media. Here's the rub: If i don't know who you are, I'm not following you on social media. BandsInTown is a great tool. Last weekend there were more live shows in town than I knew about. Friday night had three artists on BandsInTown. There were probably 4X that many shows.
I don't know what it takes for an artist to use that app, but for a music fan, it's free and useful. Especially if the venue sucks at promotion. If I don't know you're in town, I'm only going to find you by accident (which has happened, but it's a crap shoot).
You may think it doesn't matter. So maybe one person knows we're playing tonight. It may only be that one person on that particular night, but if that one person goes and likes what they hear/see, then you have a fan that will promote you the next time you're in town. It all matters.